I’ve been buy adding more audio presentations and a brand new DVD “workshop” to my range of educational Tools for Mobile DJs.
In this, my first DVD, I concentrate on the words used when making an introduction. Not only are the words important, the way you say them is vital to the success of delivering the right meaning and emotion to your audience.
This one hour forty minute video demonstrates the methods, techniques and structure required to make outstanding Introductions whatever the occasion.
You can order a physical disc for £39 plus £3.20 shipping worldwide or you can get a download version in .wmv or .mp4 for only £30
Over 30 copies have been ordered in the first two weeks since launch and feedback has been most encouraging.
The content of the video is based on my very successful full day workshop of the same name which was very well received and enjoyed by the delegates who attended.
I have also updated all of the audio seminar presentations and rolled every one of them into a bundle offer for only £29. You even get a copy of my audio book for brides, worth £10, thrown in for FREE!
All of the audio presentations are provided in mp3 audio file format for download to your personal device. Please allow up to 24 hours after payment to receive your download links to the files.
For your convenience I have also added instant payment buttons to this website / Blogg which can be found on the Seminar, Audio Downloads and DVD page.
Building relationships through gratitude
- Be sincere
- Be different
- Say Thank you.
- Go the extra mile
- Personalise your message
- Stay in-touch with clients
- Keep in their minds
- Generate referrals
- Best of old and new technology
There is nothing better than sending a thank-you card or an Anniversary card to a Bride and Groom following their wedding.
Cards are displayed, kept and talked about.
Our cards are created on your computer, smart phone or tablet. They are printed and personalised with your message and inserted into an envelope and a real stamp is applied.
SendOutCards place it in the mail and your postman delivers it in the traditional way.
Get started sending personalised cards with our new 2015 offer
Dip your toe into the water and take a three month trial for a special one -off price.
Get your “Splash Pack” starter kit which includes 25 custom cards for only £25
All you need to add is the postage for each card which is $1.15 or about £0.75 at current exchange rates.
Actually your first two cards will benefit from FREE postage so you can test the system and see the results for yourself.
So have we got you interested?
Would you like to get started sending custom thank you cards for a £1 a piece or less plus postage?
Order your SPLASH PACK today and I will show you how simple it is to get started. You will receive training on our photo-shop editing system and contact-manager which keeps track of your cards and contacts.
Your three month trial, with 25 cards costs £25
You buy your international postage direct from SendoutCards in $5 bundles via registered debit or credit card.
Building your business based on gratitude and referrals is the smart way to target clients and sell more to people who already know you.
Why waste money on “Blind” advertising when you can concentrate on your existing and past clients who will be only too happy to recommend you?
You would be crazy not to enter. This opportunity really is a once in a lifetime occasion. What have you got to lose compared to what you will gain by taking up the challenge?
Are you really happy and contented with the current mobile DJ Marketplace situation? Do you find yourself frustrated by other DJs under-cutting your fee? Customers should value your top-end gear, huge music selection and your ability to fill the dance-floor, not to mention your great customer service, so why do they always say they can get something cheaper elsewhere?
Can you change this situation alone, probably not? Can you break free from this ever-increasing downward spiral? Yes you can. What do you need to do to make a change and regain control of your business? The answer, like most things in life, is simple and sitting right under your nose – you just can’t see it. Don’t worry; it’s not your fault. You are suffering from a decease which is rife within Mobile Disc Jockeys. The illness is called apathy and it’s contagious.
Apathy is spread by contact. You can catch Apathy by talking on the telephone, posting on forums and in social media networks. You can also be exposed to apathy by chatting to other DJs who agree with your views while downing a pint in the local pub. Apathy is dangerous. It is difficult to control and spreads like wildfire. Do not despair just yet for there is an antidote. However this medicine should not be self-administered. It is strongly recommended that you should seek help and partake in the cure among people who have been through what you have experienced as they are best qualified to help you through the recovery process.
This is where your challenge comes in.
Your challenge, should you wish to accept it, is to stop mixing with negative people who constantly tell you things like the following statements;
“I wouldn’t pay £xxx for a Disco”
“You can’t earn more than £xxx in this area.”
“There is no way Dave Doubledecks is worth that kind of money.”
“I’d rather earn a few quid than be sat at home doing nothing”
The news gets even better. Remember I said that there is a once in a lifetime opportunity available to you? Well there is, and it’s only going to be available on one day this year. It will not be repeated in the UK so you have a decision to make which is literally life-changing. How do I know this; simple answer is I have been in the same situation and was lucky enough to be offered the cure.
Clear your diary for Saturday 26th of April and Sunday 27th. If you have a booking for any of theses dates do everything in your power to get out of it if you can. Pass the booking on to local DJs and tell them you have something vitally important to do instead. Do whatever it takes to get yourself to London for a meeting which will change your whole perspective on mobile DJing in the UK.
You will probably need to make travel arrangements that require you to stay in London overnight as getting to and from the event in one day may be unrealistic. You also owe it to yourself to be relaxed, refreshed and ready for what the day will reveal.
At this point I wouldn’t blame you for thinking you can smell the strong aroma of BS.
Yet I can’t stress strongly enough that I am deadly serious. Over the years I have written many words and delivered many seminars and workshops to mobile DJs. This advice is without doubt the most serious, and important advice, I have ever uttered.
Clear your mind, open your eyes, leave all of that negativity at home and get yourself in front of MR Mark Ferrell on Sunday April 27th at 11.00am. The venue is Dukes Meadows, Chiswick. The event is being sponsored by The National Association of Disc Jockeys but you don’t have to be a member to attend.
“Getting what you are worth” by Mark Ferrell is an updated presentation for British DJs based on the phenomenal presentation, which I attended in Las Vegas in 2002, to a room of over 800 DJs. The atmosphere was electric. It was standing room only and the standing ovation he received had to be seen to be believed.To my knowledge, for the first time ever, Mark will be presenting three one-hour seminars which will cover the entire spectrum of:
- Getting what you are worth.
- Believing and communicating what you are worth.
- Being what you are worth.
All of this knowledge, experience and expertise is available to you for the princely sum of £15 while NADJ members get in for FREE! Yes, that’s correct, free, gratis, no charge, nothing, zilch!
Warning – this event will be sold out, make no mistake about that.
Guarantee your place TODAY by registering your attendance, don’t fall at the first hurdle and let apathy tell you that you can just turn up on the day or wait until nearer the day!
Don’t think to yourself “I’ll try and get along to this event,” we all know that really means you won’t be there. Tell yourself, “I’m going to be there”. “I need to be there”.
Book it now, its simple and painless – just follow the link below. I’ll be checking later with my colleagues to see if you did – big brother is watching you!
Love from Sunny Cyprus. I’ll see you there, we’ll take the cure together, or in my case, get my booster Jab which should protect me for another 12 years.
First DJ Workshops in Scotland
The year got off to a whirlwind start with Southampton, Reading, Maidstone and Glasgow. “The Specialist Wedding DJ A-Z” was attended by 50 DJs from around the country and was a resounding success. Feedback from the delegates was very positive. Many of those who attended have since reported an increase in confidence and this is reflected by an increase in bookings and higher fees for services offered.
Wedding Marketing for DJs – The Book
In February I received a phone call from Eddie Short the editor of Pro-Mobile Magazine. He asked me if I would be available to attend the first ever Pro-Mobile Conference in Oxfordshire in March? He also asked if I could present a seminar and casually dropped a bomb which took my breath away. “oh, and I’d like to finish the final edit of your book and launch it at the conference”.
The following four weeks were frantic to say the least. Not only did we have to revisit every word in the book, we also had to sort the art work and arrange printing and distribution. Eddie did a fantastic job. The book was proofed, printed and delivered with only a couple of days to go before the conference. Meanwhile i prepared my seminar, “Ten Top Tips for Wedding DJs” and crossed my fingers that all would go well.
Lifetime achievement award.
Little did i know, as my wife Carol and I boarded the plane, that Eddie and Co-Producer Mark Walsh had a surprise waiting for me. On the evening of the first day of the conference everyone attended a celebration dinner. The evening was an opportunity to network and to relax and be entertained among friends and colleagues from all over the Uk. Jim Cerone from the USA was the guest of honour and he was accompanied by his wife and sons. I was looking forward to the evening yet had no idea what was about to take place.
You could have knocked me over with a feather when Eddie stood up, went to the stage and announced the first ever Lifetime achievement Award for services to the mobile DJ community. I couldn’t believe my ears when my name was mentioned. Carol had to pinch me and when I accepted the award from Eddie. I was, for the first time in my life, speechless. It is a great honour and I’m humbled to think that my work has been recognised in this way by my peers for which i thank them most sincerely.
While in the area i took the opportunity to repeat the January workshop for those who couldn’t make it and also repeated my original workshop, “Wedding Marketing for DJs”. Once again I brought the workshop to Reading, Bolton and Glasgow.
Wedding in Cyprus.
Upon our return to Cyprus I hit the ground running with the first of my weddings for couples who fly from The Uk and Ireland for a small intimate wedding in the sunshine on the “Island of Love”. The Summer was steady if not busy, considering the economic climate and problems with the local banking crises which had an impact in the short-term. Strangely July can be a quiet month for weddings on the island. This is probably because temperatures soar into the mid to high thirties centigrade and prices for flights and accommodation tend to be more expensive. The same can be said for August but the schools are on holiday and it’s easier to arrange for guests to fly out and accompany the bride and groom so August tends to be a busy month for weddings.
BPM Show – Birmingham – September
I love this show. It’s the biggest and the best of them all. I’ve been associated with it, in one way or another since before it’s inception. Mark Walsh and Eddie Short [and their team] work tirelessly to produce and present a spectacular three-day event which covers the whole spectrum of DJing. Alas, due to commitments in Cyprus, I could only attend the Monday this year. I was scheduled to present, “Ten Top Tips for wedding DJs” at 1.00pm in one of the four areas set aside for education. My area was sponsored by The National Association of Disc Jockeys and the line-up included Darren Latimer, myself, Tony Winyard, Paul Askew and Mark Walsh.
It was an afternoon when time whizzed by. It was fantastic to meet friends old and new. unfortunately I didn’t have enough time to spend with everyone as i would have liked. My Seminar was really well attended. Standing room only meant we had to encourage people to huddle-up and make more room. Afterwards i spent time in the NADJ networking area where I chatted to many new people who had questions to ask and wanted more information about what i do by way of education.
Birmingham also saw the debut of my new workshop Entrances and Spotlight Moments. This workshop draws on content from Todd Mitchem who demonstrates how to recognise and use the focal point of a room when making introductions. This is a much more “Hands On” workshop and it encourages the attendee to grasp new ideas and techniques and practise them before his peers.
For the first time in Birmingham i held three workshops back to back. the idea was to provide a “Fast Track” experience for anyone new to the concept. It was hard work but very satisfying to see wedding DJs prepared to devote so much time to improving themselves and their services.
My trip was completed with yet another couple of workshops in Reading, Maidstone and Glasgow. once again i was humbled by the number of talented DJs who came along and shared their experiences. Unfortunately i was taken quite ill on the night before the Glasgow workshop. I had been vomiting during the night and was nowhere near my best in the morning. However i struggled through and hopefully the guys didn’t miss out too much compared to my previous presentations.
Wedding Day Secrets –
Facts the Industry would prefer Brides don’t know.
This is the title for my new book for brides. I wrote it in July and managed to get it from conception to publication within four weeks thanks to a little help from my friends. Alan Marshall, Gary Evans, Paul Taylor, Stephen Davies and Tony Winyard all helped keep me focused and reigned me in when i got too controversial. The book takes the stance, “Brides Don’t know, what Brides don’t know”. this is the first book written by a British DJ which attempts to explain what actually happens on the day of the wedding. It focuses on Entertainment and the value which this brings to the occasion. The book is available as an e-book from Amazon in Kindle Format. It can also be read on any smart phone, i-Pad, laptop or PC by downloading the free apps from the amazon web site. I would recommend the book to all DJs as a reference guide and also to all future brides as an illustration as to how to achieve a day which is truly unique, fun and memorable.
Music Open Pafos 2013
Once again i was asked to co-host the third international festival for young opera stars in Cyprus. The evening took place at the Coral Beach Hotel in Coral Bay and it was a sell-out.
500 people were entertained to music which celebrated the 200 year anniversary of the composer Verdi. My co-host, Natalie made introductions in Greek and Russian while i did my best to offer translations in English. It was a difficult week working on the script and presentation but all turned out right on the night.
Bristol and Bolton –
Entrances and Spotlight Moments
I’m currently working on the final preparation for another couple of workshops in November. the hotels are booked, My flights have been arranged and all we need now are a couple more brave DJs to join us for another adventure into the world of weddings and how to do things differently.
As ever I would like to thank everyone for their continued support, it means a great deal to me. I would love to hear your comments and suggests. please use the contact box underneath.
When did you last witness a good introduction?
Was it on television, on Stage or maybe something you heard on the Radio?
More importantly, what was it which made it good, what made it memorable?
Let’s take a look at some of the ingredients which go into the making and the delivery of a memorable introduction. we will also look at some of the basic issues which surround introductions and some of the obstacles which can prevent your introduction from being as good as it could be.
I’m currently working with a group of around a hundred DJs around the country and much of what is written here is taken from my work with them.
Your Voice and Microphone are not enough!
It is a well-known fact that people only take in ten percent of the spoken word. That statistic is also dependent on you gaining the full attention of the person [s] you are speaking to. It you are trying to communicate to a room full of people, and you do not have their undivided attention, your introduction will be ineffective and you will find yourself having to make repeated announcements in order to achieve your objective.
When making an Introduction you should always start with your objective in mind. What is it you wish your Introduction to achieve? I would suggest you envision the outcome of your objective and then work back from that point in order to establish a sequence of events which will result in your objective being achieved.
let’s say our objective is to have a room full of people standing, clapping and cheering when you announce a Bride and Bridegroom into the room.
We now know our objective, next we need to think of all of the things which could prevent this from happening and also look at some things which will make the introduction different, exciting, enthusiastic, emotional and energetic.
Making a good introduction is similar to telling a good joke. It needs to be set up, the content should grab your attention and the punch line should be delivered with confidence. Timing is also important when telling a joke. The delivery needs to paced just right and your vocal inflection will enhance the end result.
Unfortunately many DJs and poorly trained venue staff rely solely on the very basic ingredients when they make an introduction. They will often repeat a tried and tested, and often tired, method of making an introduction. usually this involves clinking a spoon on a glass, or banging a gavel on a table to get people’s attention, followed by a very simple one-line introduction. “ladies and Gentlemen please be upstanding and welcome your Bride and Groom”
Is there anything wrong with this introduction – no, not really. Could it be done differently and have a greater impact – yes, most definitely.
So what do we need to consider when making introductions.
I’m indebted to my two Industry colleagues, Mark Ferrell and Todd Mitchem for their advice on this subject. You will find links to their web sites at the foot of this article.
It may surprise you that where you make the announcement / Introduction from is most important. Every room has a focal point. This is the point where your eyes are drawn to instinctively whenever you enter a room for the first time. this focal point in some rooms may be fixed and is created by a structure like a fireplace or a recess / alcove. However in modern featureless rooms the focal point will change based upon the way the room is dressed and items placed within it. At a wedding the focal point is usually the “The Top Table” or The wedding Cake or the Dance floor.
Establish the Focal Point before you make your introduction.
Ideally you should make your important announcements from the focal point and not from your DJ stand or booth. This will mean you will need a wireless microphone and some method of controlling the volume level of your music remotely. This could mean using an assistant, having a remote handset or a method of introduction which allows you to move freely from the focal point back to your booth when required. [Staging]
Set up the introduction.
If, as in this example the intention is to introduce a bride and groom into the room this is not the time to introduce yourself. It’s a good idea to have already warmed-up your audience and gained their attention. I would strongly recommend that you introduce yourself at least ten minutes before you are due to introduce the guests of honour. This will help you establish the audience’s attention, build a rapport with them and use the focal point to your advantage.
News at ten method.
Todd also demonstrates that using what I call the news at ten method really helps you achieve your goal. If you watch the beginning few minutes of News At Ten you will notice that the first thing they do is tell you about what they are going to tell you about later in the show. So in our situation it’s a good idea to tell people what is about to happen. Instruct them as to where the bride and groom will enter and explain what they, the bride and groom, are expecting to happen when they make their entrance. It’s also a good idea at this moment to get some kind of moral committment from the audience that they agree to do what is expected of them, ie, stand, cheers, clap etc.
Use all of the senses that you can.
Remember the voice alone may not be enough. You may need to use either an energetic piece of music to generate some energy into the room. Likewise you may wish to use a softer more romantic piece of music to add emotion into the introduction. On the other hand it may be a good idea to drop any music which may have been playing and use the power of silence just prior to making your introduction.
Lighting can also be employed for more dramatic effect. If you are able to suddenly flip the lighting colour of the room as you step into the focal point people will naturally stop what they are doing and look around. If you have dmx moving heads you may be able to produce a spotlight into the focal point or the point where the bride and groom are about to enter.
Choose your words carefully.
This is not a time for you to show off your “microphone Voice” or the inane “patter” some DJs are renowned for. This introduction should be short, sharp and to the point. introducing a bride and groom into the room is all about them and not you. Verbally less is more. In order to achieve your objective you need to think ahead and only use words which are succinct and relevant. Try to refrain from over use of “Filler” words like, “OK”, All Right”, “Now then”, “Please”, “Erm”, etc.
Most importantly think every introduction through well in advance and make each one different. Write what you intend to say down on paper, or enter into your Ipad [ other brands are available. Lol] and then rehearse what you intend to say. Strike out any words which are redundant. refine your introduction until you are comfortable with the content and it sits on your tongue with ease.
Personalise your Introduction.
At the very least your introduction should include the first and last names of your bride and groom. If they have chosen a particular piece of music to enter into, you may need to make reference to it, or use its energy when you deliver the introduction.
Here is a recent example of an introduction I did at an outdoor event in Cyprus.
The Reception was held in a garden next to the waterfront and there were about 150 guests. The tables were spread around an area about half the size of a football field. There was no obvious focal point as the top table was positioned in one corner and the whole area was dominated by a stage prepared for the Band which was opposite where the top table was. I decided that most people would look to the stage as that was where any amplified sound would come from, and therefore chose to make my Introduction from the leading edge of the dance floor, which was positioned in front of the stage and was roughly in the centre of the field.
Previously everyone had attended a drinks reception over to my left in another area. The Bride and groom had gone off for sunset photographs and would be back shortly although I had no idea where to my left they would be appearing. Only my wife knew this and she would make sure they entered at the right time and from the right place. They had chosen a piece of music by “Pink” called “Raise your Glass” and the idea was to make the introduction and time it so that they entered exactly as the words “Raise your Glass” were uttered. This is thirty-seven seconds into the song.
This is how i did it.
Sound engineer had the track and started to play it.
I had a radio microphone with auto voice override enabled on the sound desk and walked to the leading edge of the dance floor
The music has an energetic beat so my introduction was paced and timed to fit with the beat.
“ladies and Gentlemen” [wait for their attention and then add}
“This is the moment we have been waiting for” [ wait again as the music level increases]
“Everybody, stand up, and Clap your hands to the beat of the music”. [ Wait for people to do as instructed while i start clapping my hands above my head]
“Direct your attention to my left where we have just come from”
“And welcome Jo and Fi, the new Mr and Mrs Stamataris”
Needless to say the whole area was filed with people standing clapping and applauding as my B&G entered just as the lines “Raise your Glass” were heard over the sound system and people quickly picked up their glasses and started raising them in the air.
Job done – objective achieved.
I’d like to thank all of the talented, experienced and open-minded DJs who attended my workshops recently. If you would like to join us for a more in-depth look at how your introductions can be improved please visit the web site.
Thanks for reading, feel free to post your comments in the usual way.
Take a workshop – details can be found here
Don’t you just love it when you receive a playlist from a bride and you just know it’s either too long or too structured.
As you may be aware, dear reader, I reside in Cyprus for most of the year and my clients are visiting the island to be married. Usually there are no more than thirty guests at the evening reception with a maximum so far of fifty on one occasion.
usually the wedding takes place between four and six in the afternoon and is followed by a drinks reception and the inevitable photographs including final shots taken as the sun sets which is around eight o’clock in the evening.
Dinner will be served anytime from six o’clock onward and speeches and those sunset photos will be intermixed within the time-line according to the venue and event coordinator’s agreed instructions from the bride.
Cypriot meals have a tendency to take far longer than those in the UK. Traditionally a meal is the time for relaxation, conversation and no one is watching the clock. This can come as a big surprise to visiting families from the UK. Inevitably this time factor eats into the allocated time for dancing. Believe me I’ve been present when the first dance scheduled for 8pm has not taken place much before 10 o’clock.
I guess we could lay the blame for this on the wedding event planners and the venues for not advising the bride or sometimes on the waiting staff for not being organised. However none of this prepares the DJ for the frustrated bride who simply wants to do her first dance and get the party started, especially when she has supplied you with a playlist running to four hours or more of music.
Communication is vital to avoid such situations alas very often the DJ has no or very little contact with the bride before the day of the wedding. All communication is with the tour operator or the venue and the DJ is only given the playlist and expected to fit a quart into a pint pot![ or whatever the metric equivalent may be]
My first reaction to this list was that it contained far too much music. It had a running time of seven and a half hours. I was also concerned about the bride’s allocation of times when music selections should be played. Apart from the early music for dinner I was concerned that her choice would be too much to her taste and not that of her guests. I doubted very much I could stick to this list and provide entertainment for all of her fifty guests. The reception was to be outdoors by a pool and music volume would have to be reduced significantly after 11 o’clock with the party finishing at 12 midnight.
Anticipating not being able to play all of the music I asked the bride to highlight in bold her “must plays” and then proceeded to refresh my memory by listening to the selected tracks and graded them by scoring each track as a 1 = great tune, 2 = definite maybe or 3 = doubtful to be well received.
On the day we juggled the photographs and the speeches by starting with the father of the bride’s speech and then taking the first course of the meal while the bride and groom went for their sunset photos. We then carried on with the other two speeches and toasts prior to the main course being served.
The mood was lively and it became apparent that i would not need to add much more to the older music selections. In fact I opted to introduce her “Other special requests” during the meal and was amazed when people started dancing at their tables and in front of my DJ booth. Before I knew it we had a party on our hands before desert had been served or any of the three spotlight dances had taken place.
We had to put the brake on, call a halt to the open dance and introduce the three spotlight dances. I suggested we start with the father daughter dance so that dad could hand his daughter to her new husband for their first dance. This worked really well. Finally we took the brake off and invite everyone back onto the floor for the third spotlight dance and sure enough our party was back on track.
It turned out that this bride did indeed know her family and friend’s taste in music very well. She was up for a party and so where all of her guests. My challenge was to keep to the time line. I managed this by editing her playlist with brutality. I stuck to her “Must Haves” and then selected according to my own scoring system. I removed over three hours of her music selections while retaining the order of her music choice rearranged into a more acceptable structure which maintained the energy and delivered a packed dance area throughout the night.
Indeed the night was so successful that they asked me to relocate to a room indoors where we continued to party on for another two hours. So I am delighted to say that my apprehension and doubts were unfounded and on this occasion my bride had proved to be the exception to the rule. She really did know better than me. I however used my experience and knowledge to take her idea and programme a playlist which evolved in real-time on the night. Together we produced a fantastic party which I am sure everyone will remember for many years to come.
The first thing I noticed about this playlist is that it had three and a half hours running time and that most of the tracks were popular choices which would work fine. Then I realised my bride wanted them playing in decade order starting with the sixties and working toward the present day. She later added another six current chart hits to the list.
I have previously encountered such lists with a similar structure and was aware that this may not be an ideal way of presenting this music for maximum effect. I had also noticed that the start time was 5.30pm. Upon arrival i was told that was the time of the wedding ceremony and that dinner would not be served until 7.30pm. Fine.
Once again the issue of speeches and time taken to serve and eat the meal were of concern. My bride was very demanding and was keen to squeeze in as much music as possible however she did not appreciate how long the meal would take. She had arranged for a videographer to come back at 9pm to film her first dance. When he returned some guests where still eating their main course which was the third item on the menu that night. Deserts where still to follow and so too were the speeches.
Eventually it was decided to hold the speeches once everyone had finished the main course. Desert would be relegated to after the first dance. I arranged with the bride and the videographer to insert a second dance into the scenario as the first dance was to be a special routine created by the B & G.
It was gone 9.30 before we introduced the B & G onto the dance floor and then invited the rest of the guests [only 24 in all] to join in to “My Girl” by the temptations. The instruction was to carry on with the playlist which i did. Once again I had to be brutal with removing tracks I believed would not work and also rearrange the running order to get best results. I removed one and a half hour’s worth of music yet kept the floor steadily occupied throughout the night. We had planned some slower quieter music for the final twenty minutes and finally finished on a high with “500 miles”
A good time was had by all and we finished on time which was essential as by law in Cyprus you can can not go on after midnight. All outside music has to be off or else you risk your equipment being confiscated and a hefty fine.
I don’t always know best despite my thirty odd years playing music at weddings. Brides sometimes do know better than us. Even with the best of planning time-lines slip. My job as the DJ is to make the music fit. I need to use my programming skills to ensure that the right music is selected and organised into the best order with the most chance of delivering a full dance floor to the satisfaction of my client. On both of these occasions I can honestly say Job Done!
There has never been a better time to be a mobile DJ especially if you specialise in weddings. While club and pub work is good regular income the down-side is that competition is fierce and because supply outnumbers demand earning potential is limited.
In pubs and clubs the mobile DJ is working for two clients at the same time [the owner and the audience]. Sometimes the owner’s idea of music programming can be at odds with the audience which leaves the DJ with divided loyalties. This can lead to dissatisfied customers or to a disillusioned DJ and even worse a bewildered boss. Getting everything in harmony is more difficult than it looks. A good boss will appreciate the DJs knowledge, experience and expertise. A competent DJ will be able to read a crowd, be flexible regarding music requests and be a great communicator both on and off of the microphone.
Wedding DJs have a similar situation to manage. Their client is the person who engaged them, usually the bride. Her music tastes may vary and in some cases may have very little in common with her guests. This places the DJ in an awkward situation. How can you please everybody all of the time?
In order to tackle this dilemma we need to explore and understand why bosses and brides believe they know more about playing music in public than the professional mobile DJ does. Of course the answer is that they don’t. However they do have a fear and a lack of trust when it comes to handing over responsibility to a less than competent DJ. In order for us to take command and demonstrate our skill and talent we need to establish ourselves as experts in our field. We need to communicate effectively that we know what we are doing and that we are very good at what we do.
This kind of thing doesn’t come easy to DJs. I suspect most DJs expect to be allowed to do their own thing, after all is said and done their survival is based on their reputation…..or is it. Maybe things have got so bad that the clients are no longer interested in what the DJ thinks. Maybe these days they believe they can hire the cheapest Dj and tell him or her what to do. This includes making music selections [play-lists], advising on volume levels and what to say or not to say on the microphone.Little wonder average DJ fees are at an all time low.
And there lies the nub of the problem. “AVERAGE”
If there are too many DJs chasing too few bookings which pay low wages why would a DJ be bothered to challenge current beliefs and perceptions? To do so would require the DJ to bare his soul, insist that he knows more than his client and is prepared to demonstrate exactly HOW his Talent and EXPERTISE will make a big difference to the outcome of an event.
Unfortunately the majority of good mobile DJs struggle when it comes to marketing what they do and how they do it. Many have day jobs and they simply do not have the time to dedicate toward mastering the sales and marketing skills required to successfully communicate why they should be the clients first choice for a party.
The internet has a lot to answer for.
These days everyone communicates via email, social networking sites and information is exchanged via Blogs and web sites. The whole process of communicating has become less personal and mass media. Where people would once make a phone call they text. everything is dissected into soundbites. Twitter insists on the “meat” without the “Veg”
This week in the Uk a group of mobile DJs are attending a training course. This training has nothing to do with what they do, technically speaking, when playing music. Indeed general opinion is that teaching a DJ what to play and when to play it [with the exception of radio] is an impossible task. Mobile DJs and many club DJs are self-taught and have an instinctive ability to read audiences and make music selection on the fly.Whilst this is not an ideal method of learning a profession it is one which will over time weed out the wheat from the chaff. The competent DJ will prosper while the “Wanerbee dreamers” will fall by the wayside.
The amazing thing about this training for DJs and other training courses currently on offer is that they offer an insight into what customers really want from a service provider. Clients are better informed than they used to be thanks to modern technology. Clients have expectations which they expect to be met if not surpassed by their DJ. Thanks to YouTube they have seen plenty of examples of what they wish to avoid and they are better placed to make value judgements.
So like it or not modern mobile DJs will have to brush up on their presentation skills. They will need to be able to answer probing questions as well as being able to generate trust and confidence before an enquiry is converted into a booking. Modern mobile DJs will be aware that in order to separate themself from the competition they will need to know how to demonstrate just how different they are from other DJs.This may all seem pretty basic stuff to regular businessmen and women, alas it is still virgin territory for many DJs who still believe their music speaks on their behalf.
Today we have the opportunity to meet and learn. Yes many will argue that everything needed is to found out there in hyperspace and can be gleamed for free. Alternatively some DJs are keen to point out that their mates in forums and chat rooms can tell them all they need to know about any given subject so why should they pay good money for CDs, DVD’s, Books, seminars and courses?
For me the choice is simple. There is an easy way to learn or a hard way.
I can spend time trawling the internet looking for information or contacting friends and acquaintances and asking them questions. Non of which will teach me anything, all I will gain is more information more facts. The biggest challenge is what you do with the information. How do you implement the facts and turn them into actions which will improve your business.
I can buy a copy of the Highway Code tomorrow but it won’t teach me how to drive a car or pass the driving test. In order to pass my driving test I will need an instructor, someone with a proven ability and track record of success. Investing time and money with a qualified instructor makes perfect sense. So too does the idea of seeking tuition from people who have been there before you, made all of the mistakes and found a better more successful way of doing business.
If you invest in formal training courses you take yourself out of your comfort zone. You expose yourself not just to the trainer but also to the other attendees. You share your experiences not just one on one but to the whole group. Very soon you develop an understanding of issues which not only impact on you but which are common to the whole group. Together you share points of view, experiences and ideas. Best of all you now have a point of reference.Questions can be posed and support sought not only on the day but subsequently. Feedback and support should be ongoing.
You won’t learn everything you need to know in one training course just like you won’t find the answers to your questions in one book or web site on the internet. the quest will be never-ending as indeed should be your development as an entertainer and performer. Footballers never stop being coached. Singers and actors need producers and directors. Mobile DJs need less ego and more skill. Training / coaching is the key which will lead to appreciation of your talent and your talent is valuable.
Some DJs maintain they can’t afford to pay for training. My response is you can’t afford not to. The cost of a course is the same as purchasing a new microphone or mixer. It can be offset against your pre-tax profits and is therefore a legitimate business expense. The taxman is happy to pay for your training and ultimate success. The more money you make the more tax you will be paying.
This year I will be continuing my training courses for wedding DJs. There will be two in Bolton this May and a couple more in Birmingham this September. Details can be found here.
SEDAbuzz – a full day of learning is once again being repeated this year in June. Check here for details.
BPM DJ SHow will also be providing three full days of seminars covering all aspects of being a DJ – mobile, club and radio. Take a look here.
Also look out for local seminars and meet-ups organised by:
best of luck, remember, DJs who learn more – Earn More – Honest!
Untill the next time, take care.Cheers.