Mobile DJ web Sites – who are they supposed to impress?Posted: January 25, 2012
It may be me being picky but I believe a lot of these service providers have lost the plot.Looking at many of them they appear to be focused on the tools they use to create their service. Photographs of equipment and dark rooms filled with effect lights are only stating the obvious. Yes you have sound equipment and lighting but why should I book you?
Generally there is a tendency for the site to be anonymous. Oh, they talk about what they do, or what we offer without ever saying who they, or we, are. Its surprising how many do not feature the full name of the owner or a photograph of the DJ and a postal address so the viewer can get an idea of where the business is located.
If I were looking to hire a DJ I would want their web site to educate me as to what they can do for me. Just why should I book them? What is so different about them which makes them stand out from the other dozens of discos in the area.There needs to be something which will urge me to pick up the phone and call them or maybe send off an enquiry form.
Going back to the overall look of some of these web sites makes me believe that many are reproducing the darkness in which they operate at night. Web sites with black backgrounds and brightly coloured text do not make for a pleasant reading experience. How many I wonder have been designed by a graphic designer or professional marketing company?
Some sites are much more focused and feature brief descriptions aof what they do and how they can help create the perfect party. They invite potential customers to share their vision and offer testimonials from satisfied customers which support their claims. Images of satisfied clients taken at their party will also instill confidence of the surfer to explore the site further and seek more information.Less is more, hold back some stuff so that the viewer needs to contact you