When did you last book a DJ for your family party, company event or wedding reception.?
Chances are you have never hired a Dj or if you have it was probably not recently.So when you search the Internet or thumb through yellow pages the only indication of pricing you will get is from the DJs themselves. It is other DJs who create the market and it is also other DJs who damage the market with discounting and impractical pricing.
Some DJs see themselves as a product. They believe that that product is in competition with every other “Disco” in their area and they are convinced that customers want the lowest price. These DJs know other DJs who charge less then they do. They believe that because of this they can never justify charging more. They fail to understand that price is only one factor to be considered.
The potential client will quickly become confused and mesmerised when shopping around different companies. The situation is confounded when you appreciate that the client is not hiring a product but a service. Unfortunately the potential client is looking to hire a “Disco” and doesn’t appreciate that the speakers, lights and music they are seeking comes with a human interface. It is the DJ’s talent in creating an atmosphere through appropriate music programming and interactive use of a microphone which delivers the great entertainment.He or She is unique and can’t be compared to any other service provider.
The challenge for the proactive mobile DJs is to communicate what is different about them. If they can convince the customer that they will deliver a successful and memorable party price becomes less of an issue. Someone who cares about their client and who can demonstrate a history of satisfied clients will not be subjected to price competition. On the contrary, they will be able to name their own price and stick to it. It is for the customer to decide if you represent outstanding value.
Quality isn’t expensive, It’s priceless.
’till the next time…
It may be me being picky but I believe a lot of these service providers have lost the plot.Looking at many of them they appear to be focused on the tools they use to create their service. Photographs of equipment and dark rooms filled with effect lights are only stating the obvious. Yes you have sound equipment and lighting but why should I book you?
Generally there is a tendency for the site to be anonymous. Oh, they talk about what they do, or what we offer without ever saying who they, or we, are. Its surprising how many do not feature the full name of the owner or a photograph of the DJ and a postal address so the viewer can get an idea of where the business is located.
If I were looking to hire a DJ I would want their web site to educate me as to what they can do for me. Just why should I book them? What is so different about them which makes them stand out from the other dozens of discos in the area.There needs to be something which will urge me to pick up the phone and call them or maybe send off an enquiry form.
Going back to the overall look of some of these web sites makes me believe that many are reproducing the darkness in which they operate at night. Web sites with black backgrounds and brightly coloured text do not make for a pleasant reading experience. How many I wonder have been designed by a graphic designer or professional marketing company?
Some sites are much more focused and feature brief descriptions aof what they do and how they can help create the perfect party. They invite potential customers to share their vision and offer testimonials from satisfied customers which support their claims. Images of satisfied clients taken at their party will also instill confidence of the surfer to explore the site further and seek more information.Less is more, hold back some stuff so that the viewer needs to contact you
When it comes to using email to communicate between business to business spam filters, whilst a necessary evil in this day and age, can be a real pain. Many bulk email systems will not allow subscribers to us generic addresses so anything which includes the following will be rejected;
The list is endless and most frustrating. Most people with web sites are used to using these types of addresses for general enquiries and often they are the only addresses attached to their product or service.
However reserving a “human” and “unique” address for useful and productive use of business to business e-commerce can therefore be a more effective way of keeping abreast of topics which impact on your business.
So next time you are tempted to subscribe to a blog or newsletter please think on and use an email address unique to you and preferably on personal to you.
You will note that I practice what I preach and now use email@example.com for all of my Business to business communications.
Have a great Day.